Big Sam, David Sullivan, Carlton Cole, Jack Collison and Kevin Nolan were all at Westfield yesterday to mark the opening of the new West Ham store. It will certainly make it easier buying club gear on the way to the game rather than enduring the queues at the Upton Park store.
When we're in the new stadium 70 per cent of all fans will have to file past our claret and blue nodding dogs, so it should prove a nice little earner. Just as long as Karren Brady doesn't let those contestants from The Apprentice demonstrate their selling skills there.
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