Friday, June 20
Simply the crest?
Not sure about all these consultations about changing the crest. The WHU board seem to be trying to sneak any changes in under the radar during the close season and in the middle of the World Cup. David Sullivan says it will be up to the fans and he has publicly stated that he doesn't want to change the club's name, as Hull City's owner does. But Sullivan has told the press he would like to see the word "London" included in the badge for marketing reasons, as many fans worldwide don't realise West Ham is in London. I can see some logic to this, so perhaps we could learn from the finest purveyors of jam in Essex, Wilkin & Sons, who brand their jams with three iconic words, "TIPTREE, ESSEX, ENGLAND" and insert a small "London" under West Ham United. But the crossed hammers and Boleyn Castle are just fine and truly reflect the club's heritage.