Away ticket allocation is not working

In the fourth season of WHU at the London Stadium it's still almost impossible to get to an away game. As a fan who's been going to games for 50 years that doesn't seem very fair. Yes, it's an improvement to have ten per cent of tickets going into a ballot, but the odds are still pretty low of getting one. 

It's a Kafka-esque situation where you can't get away tickets without points and you can't get points without going to away games. Even if the people who go to away matches can't get to the match they probably sell their ticket on to another fan so they still claim their points. It's pretty much a closed shop.

Wouldn't it be fairer if at least a few of the less popular away games were sold on a first come first served basis? That way the rest of us would have a chance of accruing some points.