Hammers in the Heart offers to sponsor London Stadium as no one else will…

Interesting to see the recent revelation that the London Legacy Development Corporation (LLDC) has spent nearly £450,000 employing two separate agencies to find a name sponsor for the London Stadium. The result after two seasons is sweet FA, as we say in the corporate sponsorship trade. This suggests the price being asked is much too high. Surely it's better to drop the price and get some income coming in? Or let West Ham find a company? In fact this blog is prepared to make a bid of at least £100 per season (plus a free copy of Goodbye To Boleyn and a cup of tea in Ken's Cafe) to name it the Hammers in the Heart Stadium and save the LLDC £450,000 in agency fees. Would anyone else like to better my bid?